First Press Project 

Cellr’s innovative technology leverages covert Near Field Communication (NFC) and Radio Frequency Identification (RFID) to create value throughout the global supply chain from production to consumer. The technology focuses on track and-trace, Direct-to-Consumer (DTC) engagement, and product authentication. The technology includes a tamper-proof design that mitigates the rampant re-fill market. Beyond the anti-tamper and provenance capabilities, Cellr has developed an end-user, customer engagement platform via downloadable apps (iOS and Android) that allow consumers to scan a product from anywhere in the world and engage with brand-developed content.

The First Press Project is an exclusive, limited run project allowing brands to trial the technology at low volumes in order to make a commercial decision on the suitability of the technology for their brand going forward.

Winery packages can include 3,000, 5,000 or 10,000 bottle runs for trials.

Investment opportunity

Limited run project for brands to trial Cellr's technology at low volumes and make a commercial decision on the suitability of the technology for their brand.

Gallery images

Financial information

Investment sought: A$50K - A$100K

Project highlights

  • World-first technology to combat counterfeit wine and IP fraud, which impacts 20 per cent of the circa $350bn global wine market with a low-cost solution that adds value throughout the grower to consumer global supply chain.
  • Revenue target of $300 million within 3-5 years at a high profit margin, based on 10% of the 34 billion bottles of wine produced each year in the global market.
  • The technology has wide applications throughout the premium food and beverage sector, wherever authentication, provenance and high-end customer engagement is paramount

Key organisations

  • Cellr Pty Ltd

Project timelines

Expected start date
October 01, 2020

Expected end date
March 31, 2021

Funding round finish date


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