South East Asia

South East Asia is a dynamic region covering Singapore, Malaysia, Thailand, Indonesia and Vietnam. 

Adelaide has a sister-city relationship with Georgetown in Penang, that was established in 1973 which is further boosted with our market representative who is available to provide support to South Australian exporters, in-market buyers and investors looking for their next investment-ready opportunity.


The South East Asia region covers the key markets of Singapore, Malaysia, Thailand, Indonesia and Vietnam. South Australia has a sister-state relationship with West Java in Indonesia which links the two regions for growth in trade and investment.

In January 2021, the bilateral relationship between Australia and Malaysia was elevated to a Comprehensive Strategic Partnership (CSP). This builds upon the Malaysia-Australia Free Trade Agreement (MAFTA), which came into force in January 2013.

Direct flights between South Australia and Kuala Lumpur make the region easily accessible and both regions have a long history of engagement in education, with a number of partnerships between the state’s universities and Malaysian institutes.

Sector opportunities

The South East Asia region presents huge prospects for South Australian exporters within the food, wine and agribusiness sector with the demand for food products increasing as consumers changing their eating habits as they favour eating out instead of at home.

The ageing population in South East Asia is likely to create opportunities in the market for aged care facilities, services and expertise by the general public and private sector. South Australia’s innovative solutions for ageing and healthcare can support wellbeing and quality of life.

South Australian defence companies and associated supply chain have an opportunity to enter the region to advance its defence technology.

About our team

Taliessin Reaburn

Director - International

Tally supports business connections, export opportunities and in-market advisers to drive global connections for South Australian companies.


+61 435 319 244

Martin Haese

Martin Haese

Special Envoy to Singapore and Southeast Asia for Trade and Investment

With a strong track record of delivery, Martin has played a tangible role in attracting institutional and private investment into South Australian projects and supporting South Australian organisations seeking commercial opportunities in Southeast Asia. As Special Envoy to Singapore and Southeast Asia for Trade and Investment, Martin draws upon his extensive networks in Singapore and Southeast Asia to support South Australia and its business community.


+61 438 888 218