Sector

Creative industries

VFX animation video games – VR/AR mixed reality – Immersive digital content

Highlights

South Australia has the best post-production, digital and visual effects (PDV) rebate in Australia with 10% off the cost, on top of the Federal Government’s 30% rebate.

Our mature skills environment and capable workforce enables companies to rapidly scale to meet their needs.

Our creative industry is internationally recognised for delivering worldwide blockbusters.

Investing in Creative Industries

Our creative industries are closely linked with our defence industries and health and medical industries, providing longstanding modelling and simulation capabilities.
 
Our ability to develop a collaborative and coherent ecosystem from university research, through to technology start-ups and multinational companies, makes Adelaide one of the few places where open innovation can truly be practiced in Australia.

Investment advantages

Our clusters of research and development capabilities, as well as world-renowned people, including Mark Billinghurst, Professor of Human Computer Interaction and Professor Bruce Thomas, Director of the Australian Research Centre for Interactive and Virtual Environments (IVE) at the University of South Australia, makes us stand out from other cities in Australia.

IVE is a world leader in augmented reality and virtual reality – a unique alignment of computer science, engineering, art architecture and design. It is one of the largest concentrations of AR and VR research in Australia, working in collaboration with industry partners to transform industry and solve large-scale societal challenges.
 
In the digital media space, Rising Sun Pictures, Kojo, Mr.X and Resin are internationally recognised for their technical and creative capabilities in digital effects and post-production services.
 
There is also a growing independent games industry with Odd Games, Mighty Kingdom, Team Cherry and Team Fractal Alligator having an international impact in mobile and PC gaming.

Connected ecosystem

Creative industries in South Australia connects into our defence sector and health and medical industries, supporting an immersive environment within smart games and modelling simulation crossovers. 
 
Adelaide has a growing virtual and mixed reality ecosystem, including the development of augmented reality applications by global defence company SAAB Australia and Microsoft’s first Australian enterprise partner for its HoloLens augmented/mixed reality technology. Australia’s national broadcaster, the Australian Broadcasting Corporation (ABC), also has its mixed reality operations in Adelaide.

Primary contact

Looking to identify opportunities, strategic partnerships and get advice on the South Australian Creative industries sector

Gavin Artz

Director, Creative Industries and Hi-tech (Acting Director Defence and ICN)

Department for Trade and Investment

Creative Industries, Hi-tech, Defence and ICN

+61 417 083 174 Gavin.Artz@sa.gov.au

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Case studies

Game on! Sector receives a real game changer

South Australia’s games industry has been given a boost with an extension to the existing Post-Production, Digital and Visual Effects (PDV) Rebate to video game development.

It makes South Australia an attractive destination for investment and growth, which will provide many of the highly skilled jobs of the future for our state.

Philip Mayes
Mighty Kingdom