Creative industries

Our clusters of research and development capabilities, as well as world-renowned people, including Mark Billinghurst, Professor of Human Computer Interaction and Professor Bruce Thomas, Director of the Australian Research Centre for Interactive and Virtual Environments (IVE) at the University of South Australia, makes us stand out from other cities in Australia.

IVE is a world leader in augmented reality and virtual reality – a unique alignment of computer science, engineering, art architecture and design. It is one of the largest concentrations of AR and VR research in Australia, working in collaboration with industry partners to transform industry and solve large-scale societal challenges.

 

In the digital media space, Rising Sun Pictures, Kojo, Mr.X and Resin are internationally recognised for their technical and creative capabilities in digital effects and post-production services.

 

There is also a growing independent games industry with Odd Games, Mighty Kingdom, Team Cherry and Team Fractal Alligator having an international impact in mobile and PC gaming.

Creative industries in South Australia connects into our defence sector and health and medical industries, supporting an immersive environment within smart games and modelling simulation crossovers. 

 

Adelaide has a growing virtual and mixed reality ecosystem, including the development of augmented reality applications by global defence company SAAB Australia and Microsoft’s first Australian enterprise partner for its HoloLens augmented/mixed reality technology. Australia’s national broadcaster, the Australian Broadcasting Corporation (ABC), also has its mixed reality operations in Adelaide.