MENA

The central location of Dubai is fundamental to increasing South Australia’s international trade, supporting exporters to access markets across the Middle East and North Africa (MENA) region.

There are huge opportunities for South Australian businesses looking to enter or expand within the market.

Overview


The MENA region presents unlimited opportunities for South Australian companies exporting agricultural and agri-processed products, medical and healthcare and advanced technology driven industries.

We provide an array of services to South Australian exporters which include in-market intelligence, introduction to key importers and distributors, facilitating trade through online digital platforms as well as trade exhibitions and B2B meetings.

Sector opportunities


South Australia’s global reputation for producing high-quality, safe and sustainable agricultural products meets the MENA region’s demand for premium food and beverage. The region’s reliance on imports due to limited internal resources opens up opportunities for South Australian exporters.

Across MENA, opportunities exist for South Australian expertise in healthcare technology which can help countries across the region achieve their goals of improving access to and the quality of healthcare services.

Opportunities for partnership and project opportunities also exist for South Australian advanced technology companies in the areas of space, defence, agtech and mining equipment technology services (METS).

About our team

Sidharth Mehta

Sidharth Mehta

Regional Director - Middle East & North Africa


With more than 16 years of international trade and investment promotion experience, Sidharth has worked across trade and investment portfolios both for government and the private sector in the Middle East. He has been instrumental in setting up cross-sector B2B intelligence and networking platforms across the Middle East and Asia. Equipped with local knowledge and a vast network of key industry contacts, Sid has been supporting South Australian clients since June 2020. He holds a Master’s in Business Economics from India and also has professional certifications on International Trade & Sustainable Investment Promotion from the Graduate Institute – Geneva and the International Training Center of the ILO – Turin.

Contact

+971 4 508 7130 Sidharth.Mehta@austrade.gov.au

Australian Consulate-General, Burjuman Business Tower, Level 25, Sheikh Khalifa bin Zayed Road - Bur Dubai Dubai, United Arab Emirates.