Marsupium
Marsupium is an innovative gamified financial education platform designed to equip young people with essential money management skills. The project leverages behavioural science, game design, and AI-driven insights to foster healthy financial habits among users aged 9 to 25.
Unlike conventional financial tools, Marsupium incorporates a virtual ecosystem, progress-based rewards, and personality-driven financial insights powered by AI. This creates an emotionally resonant and educationally effective platform that sustains user engagement over time.
Marsupium has already been piloted across schools in South Australia, receiving strong feedback from both students and educators. It aligns with the national curriculum and fills a gap in preventative financial education. particularly a time when youth are increasingly expose to gambling, consumer debt, and financial misinformation online.
As Marsupium continues to grow, the project is focused on:
• Expanding school and institutional partnerships.
• Enhancing AI capabilities to tailor learning experiences.
• Scaling into new markets through culturally localised content and open banking integrations.
Investment opportunity
Based of market Serviceable Obtainable Market.
UK - 350k potential users - AUD 10.5 mil/ year
US - 740k potential users - AUD 22.2 mil / year
Australia - 250k potential users - AUD 7.5 million/ year
Option 1: R&D and IP Investment
Invest directly into Marsupium HQ (Australia), supporting the continued development of:
• Proprietary behavioral AI algorithms
• Curriculum-aligned content modules
• Gamification frameworks and virtual savings world
• Core product infrastructure and platform IP
Investor Benefits:
• Equity in the parent company (holding global IP)
• Exposure to upside from all markets and licensing deals
• Participation in a scalable, defensible technology with applications across youth fintech, education, and behavioral science sectors
Option 2: Joint Venture (JV) Market Entry Investment
Partner with Marsupium through a country-specific joint venture, ideally with an established fintech, telco, education, or bank partner. This model allows:
• Localization of the Marsupium app based on local financial systems, cultural context, and curriculum
• Access to our core platform under a licensing model
• Joint equity ownership in the local entity
Ideal for:
• Fintechs or banks seeking to expand into youth markets
• EdTechs looking to add behavioral finance tools
• Social impact investors or regional partners with local infrastructure
We monetize through multi-channel approach.
1. Paid subscription model. - AI-powered financial insights, Real-time bank integrations, Advanced gamification, Exclusive financial content and workshops.
2. Instituitional Partnership & Workshops.
3. Affiliate & Merchant Rewards via our fintech partner (PokitPal)
4. B2B White-Label/ Licensing Model.
Competitors in market:
Spriggy (AU) - raised AUD 35M series B - Prepaid VISA card for kids; parental control.
GoHenry (UK/US) - AUD 250m to 350M - prepaid debit card + financial education app for ages 6-18.
GreenLight (US) - AUD 2.3B - Debit card.
AcornsEarly (US) - AUD 2.2B - micro investing for kids.
Barefoot investor (AU) - Financial literacy book & school programs; non digital.
Why Marsupium?
- Deeper Engagement = Better retention
- Dual Channel Revenue Streams
- Scalable Distribution Model
- Open banking potential = parent flexibility to pick banks with better interest rates.
- Data & AI Moat.
Investor information
Documents
No documents provided.
Project status update
Marsupium has successfully developed a Minimum Viable Product (MVP) with the support of initial investment funding. The MVP is currently being used in school-based financial education workshops, where early feedback from students and educators has validated strong engagement and learning outcomes.
We are actively engaging researchers with expertise in behavioral science, financial education, and youth development to co-design a formal research study. This study will aim to measure the impact of our platform on financial behaviors and will be backed by corporate or government bodies.
In parallel, we are expanding our outreach to schools and international student organizations to further test and refine the app. These partnerships will enable us to gather real-world data, iterate based on user feedback, and strengthen the evidence base for Marsupium’s educational and behavioral impact.
The current phase is focused on:
• Data collection and user feedback loops
• Establishing academic and institutional research collaborations
• Scaling workshop delivery across educational and international student networks
We are on track to transition from pilot validation to broader product deployment within the next funding cycle.
Project dependencies
Our behavioral impact study is currently under development in collaboration with academic researchers. Execution of this study may be dependent on obtaining ethics approval and/or partnership agreements with government or institutional bodies.
We are actively negotiating joint venture terms with prospective fintech partners in Indonesia. Launch timelines in those regions are dependent on securing local partners to co-develop localized content and regulatory compliance. (Case Study)
We have done DDQ + CDR finalized commercial agreements with third-party providers (e.g., BASIQ) to integrate open banking capabilities. However struggle to find funding within Australia reserved mindset.
While several schools have expressed interest in our workshops and app integration, formal adoption is subject to internal scheduling, curriculum alignment reviews, and budget approvals from individual institutions.
Technology utilised
Unity Game Engine (Mature)
Behavioural AI Insight Engine (Developed not integrated fully)
RESTful API Integration (Mature)
Open Banking Framework (Pending Integrations)
Firebase (Mature)
Gamification & User Experience Design (Mature)
Financial information
Investment sought: A$700K - A$3M
Project highlights
- Successfully developed and deployed an MVP used in school workshops, with over 100+ students completing pilot.
- DDQ + CDR signed with fintech partners ready to support.
- Pursuing academic research partnerships and government-backed funding to validate Marsupium's behavioural science approach to financial literacy and harm prevention
Key organisations
- MyMarsupium Pty Ltd
Project timelines
Expected start date
July 15, 2025
Expected end date
September 30, 2025
Funding round finish date
September 30, 2025