Special Envoy to Singapore appointed

15 Mar 2023
Martin Haese has been appointed as the State Government’s Trade and Investment Special Envoy to Singapore and South-East Asia.

The former Adelaide Lord Mayor and ex-Business SA Chief Executive is taking on the newly established role to kickstart more investment opportunities and deeper trade relationships with Singapore and South-East Asia.

Chairperson of the Premier’s Climate Change Council, Mr Haese’s strong connections with Singapore have already resulted in unlocking investment potential in clean green economy in the country, along with the emerging Asian markets of Vietnam, Philippines and Indonesia. 

Mr Haese is a highly accomplished entrepreneur and business owner, with a long history of business dealings in Singapore.

A two-year appointment, Mr Haese will report directly to Minister for Trade and Investment Nick Champion.

The announcement of the new position in the Department for Trade and Investment’s international footprint coincides with Minister Champion’s five-day trade mission to Singapore and Japan. 

The position’s creation follows the signing of the Australia-Singapore Green Economy Agreement, strengthening Australia’s economic, trade, investment and climate change objectives that are key focuses of the South Australian Government. 
The agreement represents a shift in market opportunities that clearly align with South Australia’s competitive strengths, building on an already substantial bilateral relationship covering free-trade, low emissions industry solutions and a partnership on hydrogen for maritime use.
In particular, it represents a timely opportunity for South Australia to ramp up engagement with Singapore in areas including clean energy, hydrogen production, investment, food, wine and agri-business.
Mr Haese will work closely with South Australia’s regional director Cathryn Carlson, based in Singapore, and will play a valuable role connecting industry, business and investors – here in SA and in Singapore.

Specifically, Mr Haese’s directive will include: 

  • Using his networks to drive the establishment of South Australia’s Carbon Accounting Lab in Singapore. 
  • Identifying key investors in priority sectors including hydrogen and renewable energy.
  • Helping build a platform for South Australian innovation and technology companies to engage with and expand in the Singapore market; and 
  • Working with the Government of Singapore and relevant businesses to ensure the market remains a key part of South Australia’s export supply chain.

Singapore is South Australia’s eighth-largest source of foreign investment and a valuable trading partner, with wine being South Australia’s top merchandise export.