New ambassadors set to showcase South Australia to Europe

South Australia Club International is a network of global ambassadors that bring people together all over the world to showcase South Australia.

Founded in 2010 in London, the club has Chapters in Shanghai, Hong Kong, Mumbai, Singapore and Tokyo and is now expanding its international connections by appointing two business ambassadors to help improve South Australia’s access to the European market of approximately 520 million people, across 28 countries.

Nikki Adamo and Detlev Jensen will join the South Australian Government’s existing presence in the United Kingdom and Europe, headed up in London by the state’s Agent General, David Ridgway.

Both Ms Adamo and Mr Jensen are highly accomplished chief executives in their respective industries, boasting strong ties to South Australia. They are alumni of South Australian universities and have built successful international careers.

Ms Adamo has a Bachelor of Management from the University of South Australia. She joined the Nestle Group in 2004 and has held several executive roles across various countries including France, Switzerland, the United Kingdom and Romania. In 2021, she was appointed CEO of Nestle Netherlands, becoming the first female CEO in the company’s history in the Netherlands. Ms Adamo will focus on fostering food industry opportunities, leveraging her vast experience in international business to connect South Australian producers with European markets.

Mr Jensen studied Business Administration at the South Australian Institute of Technology and Mechanical Engineering at the University of South Australia and Darmstadt University in Germany. He holds a PhD from Monash University and participated in a leadership program at the European School of Management and Technology in Berlin. Mr Jensen’s career spans several industries, from his start as an Industrial Engineer at Thyssen AG, to holding several management foles at MAN Ferrostaal AG, and eventually becoming the CEO of FRITZ WERNER, a leader in small arms ammunition manufacturing technology. As a member of the German Asia-Pacific Business Association and several other key organisations, Mr Jensen brings a wealth of expertise in the defence sector. He will focus on expanding defence sector partnerships, utilising his extensive network and experience to facilitate collaborations between South Australian and European entities.

While the program currently features two business ambassadors, plans are underway to expand the network to other European countries with significant trade and investment potential, identifying passionate South Australians willing to champion the state’s interests.

For more information on South Australia Club International visit https://southaustraliaclub.sa.gov.au