South Australian medical company announces US$5.5 million distribution partnership in UAE
17 Nov 2021
South Australian medical device company, Numedico Technologies, has announced a distribution partnership worth an estimated US$5.5 million over the next two years, with UAE based leading medical device distributor, PBC Medicals, for their innovative smart syringe range of products, ClickZip, retractable safety syringes.
From Left to Right (in-person attendees):
Mr Sidharth Mehta, Regional Director MENA and India
Mr Ian Halliday, Consul General of Australia in Dubai, UAE
Mr Bidhan Chowdhury, CEO & Founder, PBC Medicals
Mr Ajeeth Kumar, Business Head, PBC Medicals
Numedico Technologies, established in 2016, is a globally focused safety medical devices manufacturer and distributor based in Adelaide. The company provides high quality medical supplies to hospitals, healthcare services, veterinarians, cosmetic organisations and for consumers at home healthcare.
The healthcare and medical device market in the UAE, which is a commercial hub within the Middle East and North Africa (MENA) region, has key drivers including population growth, a growing medical tourism industry, healthcare infrastructure developments, expanding health insurance, digital transformation and new technologies.
The distribution partnership, supported by the Department for Trade and Investment’s MENA team, showcases the opportunity for innovative medical device companies from South Australia to expand around the world.
The Health and Medical Industries sector plays an important role in South Australia’s economy, with a target to grow the sector from $2.3 billion to $5 billion by 2030.
The distribution partnership between Numedico Technologies and PBC Medicals, showcases South Australia’s remarkable health and medical capabilities to the world.
The sector has a proven track record, capability and ambition to continue its global leadership in the design, development and scaling of distinctive medical technologies and services.
Other export-ready companies based in South Australia can reach out to the Department for Trade and Investment, which has a number of overseas trade and investment offices based in key markets, that can provide on-the-ground support and logistics.
Numedico Technologies’ Neville Calvert, Chief Executive Officer, says the UAE is a gateway to neighbouring countries in the Middle East and North Africa, with the distribution partnership creating an additional six roles for the company by the end of 2021.
“The region respects quality brands and safety for the health community, which is why we believe the ClickZip needle retractable safety syringe will gain strong support,” Mr Calvert said.
“The efficiency and support from the Department for Trade and Investment has been exceptional. I contacted the team (Muhammad Tabiin) in South Australia who introduced me to the Dubai office and, within a few weeks, Sidharth Mehta, Regional Director MENA and India, had assessed our requirements and made introductions.
“The outcome is an increased sales and taxation revenue, additional full-time employees based in Adelaide and increased spend on Adelaide-based marketing services to support our brand in the UAE.”
Bidhan Chowdhury, Group CEO, PBC Medicals said ClickZip needle retractable safety syringes are a highly sophisticated product that eliminates the risk of re-use and injuries.
“It is our priority to make quality healthcare affordable for patients by identifying and introducing new technology-driven, innovative, cost-effective healthcare products. We truly appreciate Numedico Technologies’ efforts in developing this revolutionary technology.”
Ian Halliday, Australia’s Consul General in Dubai and Austrade General Manager for the region, said; “The Middle East healthcare market is dynamic and always looking for innovative solutions.
“The Austrade business program taking place during Expo 2020 is a great opportunity for Australian companies to showcase and connect with potential partners. This outcome is testimony to the wonderful collaborative working model we have with South Australia in-market.”
